Business users are driving the SaaS revolution by demanding ease-of-adoption, better service, and more flexible subscription- and success-based pricing. New revenue models present a double-edged sword to the ISV that can no longer rely on large end-of-period revenue hits to achieve its sales goals but benefits from stability of a growing recurring revenue stream.
A significantly shorter sales cycle contributes to profitable growth by allowing the SaaS ISV to sign more customers with fewer direct salespeople while demonstrating a commitment to delivering quality solutions in a timely manner.
Keychain Logic's sales cycle acceleration programs also leverage the revenue compounding effect of the Rule of 78s by giving sales management the tools to identify where cycles are hanging up and how to proactively move opportunities through the funnel.
To learn more, see the Software Sales Cycle Management Guide on our Resources page.